Windows Mobile to be Windows Phone!

Now, this is one rumor we seriously wish remains a rumor. So, someone from Microsoft's naming department (we made that up, alright) seems to think Windows Mobile, the age old mobile operating system needs a name change. And why not? In the midst of the Androids and the OSX'es of the world, Windows Mobile juts out like a Ford Model T in the midst of a dozen Lamborghinis.So, after zillions of round table conferences and board room meetings, they seem to have come up with the "Windows Phone" moniker for the revolutionary Windows Mobile 7 (sigh) OS that is set to hit the shelves by next year. This is not the first time we have seen Microsoft's obsession with the word "phone". In fact, earlier this year, we had heard of the same name crop up and then die a natural death. If the rumors have sprung up again, it more or less looks likely that this one might just not remain a rumor.Why would someone want to change something that's been doing so well? Windows Mobile is still cool! Why fix it if it's not broken Microsoft?