Gaming on the Apple iPhone

Since Apple launched its iTunes Application Store in July 2008, iPhone and iPod touch users have downloaded more than a billion “apps” - city guides, translation dictionaries, travel tools, photo-sharing widgets and restaurant-finding applications - on to their devices.But it is the unexpected success of the iPhone and iPod touch as a gaming platform that has taken everyone by surprise.The touch-screen interface and motion-sensing capabilities of Apple’s devices have allowed video-game developers to experiment with new kinds of gameplay. Instead of simply bashing buttons, as on a conventional hand-held games console, players instead tap the screen of their iPhone, or move the device itself, to control on‑screen action.Games account for 14 of the 20 most popular paid-for iPhone and iPod touch applications of all time, and six of the top 20 free applications.While games companies such as Sony and Nintendo are largely dismissive of the threat posed by the iPhone and iPod touch in the portable gaming space, they ignore the platform at their peril. Apple has sold more than 35 million touch-screen devices worldwide since July 2007, creating a huge potential audience for a growing number of game developers who are making titles specifically for Apple’s gadgets.
And a recent software update has enabled the use of micropayments in applications - this means that users will be able to make in-game purchases, splashing real money on virtual weapons, armour and new levels, generating more revenue for Apple and game makers, and keeping players engaged with their favourite games.