Monday, June 29, 2009

Microsoft to charge Europeans double for Windows 7

European customers will pay up to twice as much for Windows 7 compared to U.S. users, even though the new operating system will ship without a browser in Europe, according to Microsoft.When the company launches Windows 7 on Oct. 22, it will price Windows 7 Home Premium, likely the most popular of the three editions available at retail, at €119.99 in the European Union (EU) and charge £79.99 in the U.K., an EU member that has retained its own currency. Those prices are the equivalent to $168.66 and $132.14 U.S., respectively, at Saturday's exchange rates.U.S. consumers will pay only $119 for the same software after a two-week pre-order sales discount expires July 11. That means EU residents will pay 41% more, and U.K. consumers 10% more, than U.S. buyers for Home Premium Upgrade.Other editions will come with an even higher surcharge. Windows 7 Professional, the key retail edition for businesses, will sport a price tag of €285, or $400.60, and £189.99, or $313.84, at Saturday's exchange rate. In other words, EU customers will pay twice the $199.99 U.S. price; U.K. buyers will pay 57% more.The top-end Windows 7 Ultimate, priced at $219.99 in the U.S., will cost €299 ($420.27), or 91% more, in the EU, and £229.99 ($330.36), or 50% more, in the U.K.Some of the money Microsoft stands to make on the European editions of Windows 7 comes from the weak dollar. Last week, for instance, the dollar fell against the euro the most in a month, hitting $1.41 per euro.According to Microsoft, it's also not reducing Windows 7's prices from Vista's current marks as much in the EU as it is in the U.S. Windows 7 Home Premium's EU price is down €6, or 4% from the same Vista edition, half the 8% cut that Microsoft made to Home Premium in the U.S. In the U.K., Microsoft left prices untouched; Windows 7 will be priced the same as Vista.Europe's customers will be paying more for less, as Microsoft has decided to yank Internet Explorer 8 (IE8) from Windows 7 in an effort to head off EU antitrust regulators, who may still force the company to take more drastic measures.

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